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FOTO @KOSTAFOTOGRAF
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One could presume team-building projects designed by HR could only go as far. But in an unexpected turn of events — a bright and original idea struck. Let's dress up our prettiest employees, in our latest collection — together — to celebrate a holiday of love and unity.
Even better, let's create a message of equality, empowerment and inclusion — by mix-and-matching women in men's clothing and vice-versa, to drive on the policies that make up diverse teams. Let's celebrate Play, and a shared love of fashion and collective.
The ideas struck for the Love Editorial shoot for Valentine's Day 2025.
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FOTO @KOSTAFOTOGRAF
DESIGN @KOSTADIZAJNER
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The pictures were later used for International Women's Day campaign as well. I think that fact resonates something personal with me — in the often soul-wrenching, repetitive and draining world of corporate doing, a creative and engaging project that activates those parts of the brain long sedated by a quick-moving schedule can really go a long way into motivating the team to push forward.
That's the power of photography, making, and creativity.
Ready for more?